It seems to me it becomes more obvious why the New Kadampa Tradition (NKT) / Western Shugden Society (WSS) use Google ads to defame the Dalai Lama, they revived their protests against him and undermine his activities in the United States now:
Norden Kelsang – a 38-year-old nun of the New Kadampa Tradition and a Shugden adherent, who practices in New York – at Saturday’s rally said the demonstrators want religious freedom. But she doesn’t seem to see that this wish contradicts her own statement (and reality) when she says: “We don’t need the Dalai Lama to practice our religion or for us to practice his”.
Everybody in NKT can practice Shugden, none has to respect the Dalai Lama (images of him are not welcomed in NKT as it is in Tibet under Chinese occupation), and though there is a certain amount of dependent arising trouble in India, the Tibetans in India who practice Shugden have their own monasteries and can practice Shugden there …
It is also somewhat strange to me, that Norden Kelsang sees Shugden practice as a religion and seems to believe that her religion (Tibetan Buddhism, Gelug order) would be another religion than that of the Dalai Lama …
The Dalai Lama said during the speech in San Francisco, California, USA, 22 February 2014, the following things about the protesters and Shudgen practice in general (excerpt taken from a summery of the speech by the American Himalayan Foundation):
At this point His Holiness digressed to speak about the worshippers of the perfidious spirit Dolgyal or Shugden who had been demonstrating in the street outside the hall as he arrived. They were shouting and waving banners, their faces contorted in aggressive expressions. It was people like these who murdered a good monk and his students as they worked to translate a scripture into Chinese one night in 1997 near His Holiness’s residence in Dharamsala, he said. Today, their slogan was ‘Stop lying’, but the question is who really is lying.
Turning back once more to the topic of Shugden he declared that he had once worshipped the spirit himself. Gradually, however, he came to realise that there was something wrong with it, particularly in the context of the Buddhist tradition. He looked into its history and discovered that it had come about during the time of the 5th Dalai Lama, who had referred to it as a malevolent spirit arisen from distorted prayers that harms the Dharma and sentient beings. He suggested the protestors complain to the 5th Dalai Lama.
As His Holiness left his hotel, some nuns told him that it was a matter of religious freedom, but he sees it the other way. Worship of this spirit goes hand in hand with sectarianism and restrictions on religious freedom. He recalled wanting to receive transmission of a Nyingma teaching from Khunu Lama Rinpoche, and consulting his main tutor Ling Rinpoche. Despite having no connection at all with the worship of this spirit, Ling Rinpoche cautioned him against receiving the transmission for fear of the harm the spirit might do. He cited this as an example of his own religious freedom being constrained. He declared that it was only when he stopped worshipping Dolgyal that he was really able to enjoy religious freedom. The audience broke into applause.
“Due to ignorance and distorted information, the followers of this practice are completely confused. In India, they have their own monasteries where they can do what they want. Kelsang Gyatso, one of their teachers once told a reporter in England that the 14th Dalai Lama had done nothing beneficial for the cause of Tibet. Isn’t this something of a lie?”